There are some things in life I just can’t make a decision about. Perhaps you have the same problem?
Well do you or don’t you? Make a decision for goodness sake!
Take advertising, for instance. I’ve seen thousands of adverts on TV and at the cinema. Some were entertaining but many were just plain baffling.
An expensive advertisement shot on glamorous locations featuring impossibly good-looking models can misfire, if you can recall the exotic images but not the product it promoted.
There’s a current TV ad for indigestion relief that I find intensely annoying.
There’s nothing wrong with the product.
I’ve used it many times and bought a bottle for the festive season on the off-chance I might… possibly….perhaps…over indulge.
What makes me angry is the ad’s claim that “It’s two-times more effective!”
Two-times? Is the ad aimed at five-year olds?
Americans may say “Two-times”, but in Britain we say “It’s twice as effective”.
Why? Because ‘twice’ is the correct word.
I’ve posted an English dictionary to the advertising agency responsible. Twice!
As for many ‘humorous’ ads on commercial radio, surely the only people they amuse are the advertising ‘creatives’ who wrote them.
Another problem with radio ads is how frequently they’re repeated – sometimes three or four times an hour, which can transform having the radio on all day into a form of aural torture!
To show how mixed my feelings are about advertising, I’m worried about the welfare of everyone involved in the world of television advertising. I know. I’m just a sentimental old fool.
I fret about the futures of executives, accountants, writers, directors, actors and technical crews involved in multi-million pound advertising campaigns aimed at convincing us to rush out and buy the food, drink, clothes and household items they’re promoting.
In 10 years time there may only be a handful of advertising agencies in the UK because TV ads have much less impact today.
Many of us don’t watch ‘live’ TV, thanks to the brilliant electronic box that allows us to digitally record several programmes at the same time.
Then, when we catch up with them, we can skip through the ads – even ones featuring foxes bouncing on trampolines.
That’s great for us, but bad news for the advertising agencies whose careers could well be in jeopardy because fewer people watch TV ads as they’re broadcast than ever before.
In fact, two-times fewer people. Oops!